The Perfect Storm of Real Estate - not a crash - a correction!

Rob Northrup - Best Homes
Displaying blog entries 11-20 of 24


So now, it’s on to baseball. We’ll see what the Diamond holds in store…
OK, so you’ve heard the catchy buzz words and phrases—“staged,” “market-ready,” “move-in perfect,” and more—like a broken record from realtors. The goal is to give a buyer no excuse to NOT out in an offer. Although the "little" things are easy to fix, when they aren't prior to going into escrow it tells the buyer that this home hasn't been well-maintained, true or not. For the realtors who really work with their Sellers to make these ideas real these catch phrases equal $$$$$DOLLAR$$$$$ signs.
Recently we took on the project of selling 1913 Estela Drive, a unique home with both upgrades & views located in a great neighborhood. While Estela Drive was gorgeous as is, it was not quite market ready. In this case the seller's had done a remarkable job with upgrading & decorating the home so we suggested a few adjustments that were well-received & then it was "sale ready."
We suggested that they de-clutter, so they rented a POD. Into the POD went the extra memorabilia that is great while living & entertaining in a home, but can distract a buyer who is trying to potentially visualize their life in a home.
They had gorgeous views, a definite hallmark selling point for the home, but the trees needed some trimming to really showcase the views from all angles of the backyard & through the windows. The owners saw the validity in our suggestion to trim, so they hired someone to trim the trees to enhance the views.

See, wouldn't you want to FEATURE these SPRAWLING VIEWS?!?
What did these “small” changes accompanied by our aggressive initial push of marketing accomplish? Estela went into escrow within a week of going on the market with multiple offers—4 OFFERS.
Although the quickness is somewhat uncommon the techniques & strategies are full-proof when selling a home. Let the 2007 staging info below make you a believer how these "nit picky" suggestions can turn into $$$$$$ ...
While there are varied opinions & widespread speculation about what is going on in the real estate markets locally & nationally right now, there are a few things that are indisputable:
1.) Interest Rates are DOWN --The Fannie Mae 30 Day Yield (basically an overall average of interest rates offered) had the interest rate on a 30 Year Fixed at 5.67% or about 5.79 APR for January 2008 which is actually lower than the awesome rates offered back at the peak of the market in January of 2006. January of 2006 had interest rates at 6.11% or about 6.29 APR--nearly .5% higher than today. At $0 down & a purchase price of $417K your payments on a 30 year fixed would only be about $2,400 per month, versus $2,525 per month in 2006.
Taking into consideration the price drop of roughly 17% according to Case-Schiller & DataQuick indexes (See #3) the same home that cost $417,000 in 2006 will likely cost $346,000 today. So, the cost of ownership for the same house at the current price & interest rate is actually 20% lower overall than 2006!
(Loan Information courtesy of Tom Weikel of San Diego Mortgage Network #858-569-3200 x 227)
2.) Inventory of Property is UP --As of today there are a whopping 18,205 homes available on the market in San Diego.
3.) Prices of Property are DOWN --According to reputable reports including the Case-Shiller & DataQuick Indexes home prices are down 16-17% over the peak back in 2006.
4.) Length of Time a Property Sits on the Market is UP--Homes are currently taking an average of 3-4 months to sell. Homes are selling though, currently 3,125 homes are in escrow.
All of these factors come together to make it a great time to buy whether as an investment or purchase of your own home. Think about it, as the prices have "corrected" & come down from the peak astronomic gains made in late 2005 homes are becoming more affordable to buyers--that can mean YOU! It's time to think smart & take advantage of the fear being created by the media & consumed by the masses.
Although it is sad for the people who are facing foreclosures, the reality is it can be a good thing for home buyers. Both from the glut of foreclosures spurred by consumers getting in over their head with the dreaded & much talked about "sub-prime loans" & homes taking longer to sell there are TONS of properties to choose from with many sellers desperate to sell. This puts the buyer in the driver's seat when it comes to negotiating offers with sellers.
| All Home Sales | No Sold Dec-06 |
No Sold Dec-07 |
Percent Change |
Median Dec-06 |
Median Dec-07 |
Percent Change |
| Los Angeles | 8,479 | 4,430 | -47.8% | $525,000 | $470,000 | -10.5% |
| Orange | 2,985 | 1,731 | -42.0% | $630,000 | $565,000 | -10.3% |
| Riverside | 4,542 | 2,503 | -44.9% | $432,000 | $355,000 | -17.8% |
| San Bernardino | 3,357 | 1,518 | -54.8% | $370,000 | $315,000 | -14.9% |
| San Diego | 3,823 | 2,468 | -35.4% | $495,000 | $430,000 | -13.1% |
| Ventura | 1,023 | 590 | -42.3% | $590,000 | $525,250 | -11.0% |
| SoCal | 24,209 | 13,240 | -45.3% | $490,000 | $425,000 | -13.3% |
| County/Region | 2006Q4 | 2007Q4 | %Chg |
| Los Angeles | 7,445 | 13,613 | 82.8% |
| Orange | 1,983 | 4,276 | 115.6% |
| San Diego | 3,150 | 6,151 | 95.3% |
| Riverside | 4,528 | 9,913 | 118.9% |
| San Bernardino | 3,538 | 7,288 | 106.0% |
| Ventura | 794 | 1,504 | 89.4% |
| Imperial | 167 | 401 | 140.1% |
| SoCal | 21,605 | 43,146 | 99.7% |

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The Best Homes Team has been around for quite awhile with Rob at the helm as our fearless leader. The question that we are most asked is "How do you do it? How do you continue to sell homes even in this slow market???" So we thought we might just lift the curtain & share with you how we do make sales & the stories behind our recent successful sales. We'll be posting the stories of our successful sales of 2008, so please continue checking in to see how we do it & how we can help YOU!
Within the first week of 2008 we have closed our first sale of the year--9554 Alto Drive--for a whopping $1,140,000 within 5 days of coming onto the market! No small feat in this market!! This home is a beauty--a stunning Spanish hacienda with endless views, great floorplan with all the contemporary custom upgrades that are in style right now & much more! Unfortunately with it being harder for buyers to secure a loan & the glut of inventory on the market being a great home just isn't enough to make a sale anymore; especially for higher end--read: expensive--homes (Alto was listed $1,050,000 to $1,150,000).
So, how did we sell Alto Drive? FIRST, the home was staged. Although it seems impersonal, when you put a home on the market it becomes a commodity for sale as opposed to the place where you raised your children or planted the herb garden. Staging focuses on improving a property to make it appeal to the largest number of buyers by transforming it into a welcoming, appealing, and attractive product for sale--depersonalizing, decluttering, cleaning, landscaping, etc. In this case the seller's had done a remarkable job with the home so we made a few adjustments & it was "sale ready."


The pics above show the difference staging can make!
SECOND, we took time to make the photographs "pop." This meant having an aerial photographer come out to capture the great architecture & expanse of the property. We came out at different times of the day from morning to night to capture the home's many facets & the best light for the photos. We didn't rest on good photos of a really special home we went the distance to really capture this home--to call on some time honored cliches a picture is worth 1,000 words & a first impression is a lasting impression!


THIRD, we marketed the heck out of this home from the start! This meant that within 24 hours of this home going into the MLS we had sent out a global e-mail letting agents & prospective buyers know about the home, it was upgraded on REALTOR.com & our own website, high quality fliers were on the property, front page ad in the Union Tribune advertising the premiere Open House & 100s of postcards mailed out advertising the Open House.
SO, HERE'S THE STORY OF HOW 9554 ALTO DRIVE SOLD... All 3 of these steps lead to the sale of this home, the staging, pictures & marketing drew out buyers in hoards. We received a call from an agent wanting to take her buyers out to see the property within 1 hour after hitting the MLS based on the photographs & description. We had an offer within 2 days of Alto coming onto the market with a Counter Offer already sent out in response. By the Open House 24 hours later we had a signed Counter Offer & the home was set to go into escrow the following business day!
What day is it? Not sure - I could click the icon in the lower corner & find out, but who cares, really. What time is it? Don't know - the watch came off a few days ago too.
Tropical storm Olga is now well west of us. It is extremely sad that as I wrote of weathering her fury, she was leaving devastation and death on the islands to the west. 10 dead last time I checked. We really don't feel the carnage of things back home, but as we're in the midst of it the world's disasters feel more real.
The islanders here have been asking about our terrible fires that they'd heard so much about... Just another reminder that no matter where you are, mother nature is waiting to let us know how little control we actually have over everything.
Suzy is sitting next to me, talking continually of Jake, Ashley, and Blazer. A sure sign that she's getting homesick.
The beauty of where we are has resurfaced after Olga cut her path through with unseasonable wind and rain. Yesterday we sailed to Jost Van Dyke and spent the day in White Bay at the Soggy Dollar Beach & Bar (it's called the Soggy Dollar because there is no dock - you must swim to shore from the anchorage). Perfect weather - 20 knots of wind made a glorious downwind sail.
We're sitting at Myett's Beach in Cane Garden Bay - here's my workstation!
The tourists are being herded onto the beach from the cruise ships like cattle going to the feeding trough. Not for me! They leave at about 3 PM to be herded back aboard, and processed. That's when our beach gets nice again.
Nothing of significance to report now that the storm is gone. Just the usual - sun, sand, sailing the occasional mild squall, snorkeling, and relaxation. Here are the highlights from yesterday.
Captain Suzy at the helm.
A basic Caribbean sunset.
Just another white sand beach with no one there. We thought about stopping and dropping anchor, but it would have been redundant. Great times. We're sitting a few feet from a steel drummer who just started playing "Kingston Town" 8' from me. There is an 80 year woman dancing to the music in front of us. The rum is flowing freely and the Island vibe is on for the day.
Playing Jingle Bells - Christmas in the Caribbean!
We're off to Norman Island (Robert Louis Stevenson's Treasure Island) or Soper's Hole in about 30 minutes. No blog for a day or two - no internet there.
Thanks to Sasha & Paris for keeping me informed & keeping the office running. It's just business as usual beneath the tropic sun & stars!
If you read installment 2, you know by now that we've been experiencing a bit of weather. I have never claimed to be a great seafarer, yet I have spent some time on the ocean. Our sail into Cane Garden Bay on Monday afternoon was rather harrowing. I had the genoa sail (a large jib to you landlubbers) cranked in to about 1/3 of full, and we were still mildly overpowered in our little boat. I'd estimated the winds at about 30 knots, but upon review of the wind-speed loops they were well into the 40's.
Why were the knuckles holding so tightly on the wheel? It turns out we were unknowingly sailing through a tropical storm!
After the official end of the Hurricane season, a tropical depression formed to the east of the Virgin Islands and blew through, smack-dab in the center of our sailing route. Just more to add to our experiences on this trip - sailing through Tropical Storm Olga. Below is a tracking of her route. We are sitting under the 8 AM Tuesday location.

Off to Jost Van Dyke today! Still raining as I sit in the beach bar at 6 AM local time - me and the dogs again!
"The women and water are in short supply - there's not enough dope for us all to get high, but I hear it gets better, at least that's what they say, as soon as we sail into Cane Garden Bay."
The words of immortal Jimmy Buffett, from the tune Manana.
Those words have never felt more true than yesterday, as Suzy and I steered the "Chablis" into the harbor at Cane Garden Bay on the north side of Tortola.
For those of you who've traveled with me, you know that I enjoy an element of adventure in my vacations and pastimes. Exploring new spots, braving the elements, and even taking some risk in relation to reward is mandatory for my pastimes.
If a destination can be reached on a major commercial airliner with jet engines, it is not likely a place I'd prefer to go. A walk across an open air tarmac with a small propeller-driven plane sitting on a short runway behind me stimulates the senses like nothing else. Pre-processed fun is not for me. The thought of sitting in a Hawaiian Hotel, with a poolside waitress handing me Pina-Coladas with 10,000 other tourists turns my stomach. I need a bit more interaction with nature and the elements.
When Suzy and I got married 10 years ago I suggested a honeymoon on a chartered yacht in the Virgin Islands of the mystic Caribbean. It turned out to be the perfect mix of fun and adventure. The tradewinds were light, the seas were calm-to-moderate, and the weather was beautiful with the occasional tropical rainshower to cool us and wash away the salt. It was the honeymoon of dreams. Perfect in every way.
So, when our 10th anniversary came up, we said "Why not do it all over again?"
We found a reasonably priced charter yacht and had it provisioned for a week of sailing in one of the most beautiful destinations in the world, hoping to recreate the state of bliss that was attained 10 years ago.
It is now the morning of day 4 of the trip, and we're waiting for the bliss to surface. Or simply peek out from behind the clouds, tropical squalls, or the lengendary howling of the Christmas Winds.
I'm blogging from a deserted beach bar at 5 AM, with torrential rains falling so heavily I've had to relocate to avoid the airborn mist bourne by the 40 knot winds. Thunder is clapping around me and all the local beach dogs are huddled at my feet for warmth and shelter. One of the anniversary gifts I gave to Suzy was a light waterproof jacket to keep her dry on the short dinghy rides from the boat to the beaches.
That foul weather gear has been the most worn piece of clothing on the trip.
The weather-proof smock has protected Suzy from not only the regular rains, but also the spray from the massive ocean waves we've braved in our crossings from island to island. The waves have been driven by the constant 30+ knot winds (10-15 knots is ideal for sailing). Each day the ocean has become a more harrowing place, and yesterday's downwind crossing from Monkey Point to Cane Garden Bay in incessant rain was the end of our braving the elements.
We've abandoned ship for the comforts of a beach hotel for a day or two. As the winds whipped to over 40 knots last night, the rain pounded our roof in sheets, and the lighting flashed and thunder roared the prudence of our decision was evident.
Thus far, our 10 year trip has had only minor resemblance to our honeymoon. There have been magical moments when in the secluded bays and ports where we celebrated our nuptials so many (but at the same time it seems so few) years ago we've found the paradise we sought. Suzy has been a trooper, braving the rough seas and inclement conditions with a smile on her face and love in her heart. Below are some photos taken when we weren't hiding from the squalls or holding the wheel of the boat with white-knuckles.
We'll post more later! Today we're going to make a crossing to Jost Van Dyke and sip firewater-rum with Foxy! Or we may just paddle our kayak here at Cane Garden, snorkeling and sitting on the beach. Who knows - maybe I'll even have a Pina Colada and sit in a beach chair! IF the weather lets up....
Here is our boat, the "Chablis" as we left the dock. Jimmy Buffett was on the stereo, but somehow the tune in my head was the opening theme to "Gilligan's Island".
Here's Suzy at The Baths - a group of granite boulders arranged miraculously forming caves, pools, and crevices. This crack opens out to a pool between more boulders.
Us enjoying a moment of sunshine at The Baths
The rocks at The Baths - absolutely fascinating - a must see if you come here. You can spend hours hiking through these & snorkeling in the pools.
A rainbow over the reef at our anchorage - we hope to see a few less of these.
Monkey Point - great snorkeling! First time I've ever snorkeled with huge Tarpon - nearly as big as us!
Hola to all friends & clients of Rob & Suzy!
As many of you know, we are celebrating our 10th Anniversary. We left San Diego in pouring rain yesterday morning, flew ALL day - 12+ hours in airports & on planes - to reach the British Virgin Islands at 10:30 PM.
Our cab driver, Godfrey, delivered us safely to the Hummingbird House where we felt more at home than anywhere we've ever stopped. We sat under the stars by the pool until 1 AM, our travel-weary bodies caressed by the tropical breezes as we enjoyed a few cold drinks poured at the owner - Yvonne's - honor bar.
I strongly recommend the Hummingbird House to anyone traveling to Tortola - it is lovely. Here's the view from our room.
We pick up our boat for 7 days of sailing at the dock below us in 1.5 hours. Weather - 81 degrees, moderate tropical breezes, intermittent squalls, and fun in the forecast. Here's the dock:
We'll keep you posted on things as we have service or the time. If you wish to see any of our current listings call Shawn Fleming at (619)857-3303. I'll be returning calls daily or when we have service.
Suzy says "Hi" to all!
Rob
Displaying blog entries 11-20 of 24